20 Bronx Bodegas to Participate in The Healthy Bodega Initiative: Small Business Training to Promote Healthier Food and Beverages
New York, NY (August 3, 2015) — Bronx Health REACH, a project of the Institute for Family Health, is launching a new partnership with the Hispanic Information and Telecommunications Network, Inc. (HITN) and The Bodega Association of the United States (ASOBEU), as part of its longstanding Healthy Bodega Initiative to combat the obesity epidemic plaguing New York City’s most vulnerable neighborhoods. While the obesity epidemic threatens the health and well being of all New Yorkers, nowhere is this crisis more severe than in the Bronx, a county that ranks 62 out of 62 in all of New York State when it comes to health outcomes, according to the Robert Wood Johnson Foundation’s County Health Ranking Report.
In response to this crisis, 20 Bronx bodegas will participate in a two-day, in-depth Healthy Bodega training program focusing on business strategies, food handling and marketing/promotion practices to increase supply and demand for healthier food and beverages for customers. The challenge is to make offering healthy food and drink options a successful business in high need, low income communities.